http://www.kitchendesire.in/interview_profile.php?name=Sudha-Moola
Interior designing transforms spaces into marvels which directly fit into magazine cover pages. We have managed to engage Ar. Sudha Moola, Head of Kozy Design Studio into a candid talk over her professional journey. We threw some important questions at her and seized some very interesting answers, worth a read. Have a look...
Narrate us about your inspiration for designing, the beginning and journey of your fabulous career?
My journey began a long time ago; I first realized my passion for furniture designing at the age of 12-13, when I used to see my mother ardently following magazines on interior designing which featured American homes fully decked up with posh wooden interiors and furniture. To this day, I am insanely curious and always researching on current market trends – transition from traditional to classic / contemporary designs, not to forget our signature projects.
From a very humble beginning of designing and executing Kitchen Interiors, I started with Kozy Kitchen’s, being the first Young Entrepreneur to start Modular Kitchens. Soon home makers were fascinated with the trend of beautiful, aesthetically, conventional and convenient designing. Being a woman, we could easily understand the requirements of kitchen designing and successfully handled singular projects like apartments, villas, showrooms, model houses at the start. These days we are handling big size projects for total turnkey interior solutions of villas, apartments, commercial showrooms, hospitals etc., I have come a long way….thanks to all our clients who have patronised our services and have imbibed trust in us.
Art changes with time, the modes of representing them also change, what about design? Did your design philosophy change with time?
Yes, of course design do change time to time, but again we need to definitely use ancient methods along with upgraded new technology with creativity in creating spaces and achieve spectacular work. The design philosophy for any designer changes apparently with minimalistic nature of work.
Intense yearning for knowledge, tireless perseverance, passion for excellence, sustenance in all adversities & stiff competition has created the sparkle & made us stand tall in the crowd.
Take us through your clientele and let us know how your scope changes with changing status, budget, time frame and requirements?
The emotional connect with our clientele gives us all the more reason to give out something new every time and all the time. Our clients allot us an area and we create spaces with a touch of beauty to it. It’s a matter of communication and ultimately everybody wants the same outcome – A Stunning Design and Client’s Satisfaction - Durability Assured. Efficient methodology in execution, quality in work, firm commitments & timely deliveries has earned us a trust among our clients which we highly cherish.
Tell us about some of your awards and accomplishments?
“International Status Award” – Feb 8th 2015 at Bangkok.
“Global Achiever’s Leadership Award” – January 31st2015 at Panaji.
“Indira Gandhi Priyadarshani Award “- National Unity Conference, Delhi on 25th November.
“Bharath Vikas Ratan Award”- All India Business development Association Delhi on 22nd September 2014. (For creativity & Space management).
“Global Life style Award” - Prime time Media Delhi on 19th July 2014 (Best Interior Designer Hyderabad)
Tell us about your turnkey projects, Let us know about some challenging projects you are currently working on ?
We have successfully completed around 700 turnkey Interior Projects from design to execution. Our works stand out in terms of utilizing traditional Joinery techniques along side high tech machinery. Our team boasts proudly about the Bespoke nature of our projects.
Do you need inputs on requirements from all clients or you adopt a rather aggressive approach and spoon-feed the clients based on the space, location and positioning of the premises?
Yes, we need inputs as client requirements and we utilize a standard questionnaire to collect the details and understand the mindset and the image customers have with respect to the final output they desire of the space.Being in this field for 15 years, I feel every site is a learning experience. In short, my clients are my strength.
Has the winds of change affected Indian customers, if so, how much and what are the repercussions?
Though India is inheriting Italian, Chinese etc. kind of designs, many designers still remain traditional by heart and if affected, it is still fine to adapt things as they are. Well, we need to remember one thing that there is lot of difference between Indian culture and other countries. So, at the time of designing, Indian way of using art and recognizing culture is the best way while taking up global aspects to produce an end result rich in diversity.
What are the steps you follow in the design process, your USP? What is your strength?
Generally at the time of design process, I follow contemporary Indian style with space management.
To reflect the personality of the client is the part of my strength.
What learning you had through your professional journey as an entrepreneur which you would like to advice to new generation ventures?
Updating ourselves with travelling, attending seminars, workshops and exhibitions all are must in this creative field. Of course for all budding designers it's a vast ocean to swim. To reach targets, working efficiently and meeting time lines is important to achieve success. We should be honoured for the fact that we designers are also creators and need to be proud of ourselves.
What importance do you allocate to magazine like Kitchen Desire in educating the business organisations and consumers at large and benefits of associating with it?
I feel the magazine gives more knowledge and inputs to a common layman. Besides, it also helps the business caste to engage and expand their businesses. These magazines give a platform to interior designers, dealers, manufacturers, and design interns to showcase and interact.
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